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They also would have saved a small fortune. These COX-2 inhibitor drugs have been prescribed simply because they were the 'in' thing. We've just seen the tip of the iceberg here. Both are almost always intended to look "cool. Death By Medicine by Gary Null PhD, page 13 In 2000, pharmaceutical companies spent $2. The study attributed the spending increase to a boost in the number of prescriptions for the fifty drugs, and not from a rise in their price. Attaining Medical Self Efficiency An Informed Citizens Guide by Duncan Long, page 183 In contrast, most physicians are unaware of the considerable risks and limited benefits of commonly used prescription cholesterol-lowering agents. standards, or to continue a nearly $2 million testing program, Russia couldn't even find the wherewithal to buy television advertising time on national television to promote AIDS education. Betrayal Of Trust By Laurie Garrett, page 205 According to the study, Vioxx, an arthritis drug sold by Merck & Company, was the most-heavily advertised prescription drug and also accounted for more of last year's increased drug spending than any other single drug.8 million to promote Vioxx to consumers—more than PepsiCo spent to advertise Pepsi or Budweiser spent to advertise its beer, the study said. Health Care Meltdown by Robert H Lebow MD, page 263 But Canada's system has born the brunt of negative advertising campaigns in the U. Marketing is the economic equivalent to waging war—sizing up your own forces, your enemy's (the competition), and emphasizing your own strengths and your enemy's weaknesses. It used to be that prescription drugs could only be touted to physicians. Death By prescription by Ray D Strand, page 169 Surveys reported in our medical literature reveal that when a patient comes into a doctor's office and requests a specific drug that he has seen advertised in the media, the doctor writes the exact prescription the patient requested more than 70 percent of the time. A study in Spain declares that between 20 and 25% of total surgical practice represents unnecessary operations.5 billion. Prominent physicians were paid to endorse proprietary drugs and doctors were deluged with free samples of pharmaceutical drugs. Alternative Medicine by Burton Goldberg, page 48 Such results can be reported by medical journalists—which are also hired by these PR firms—in unsuspecting medical journals. Ephedra Fact And Fiction by Mike Fillon, page 146 Furthermore, physicians who abide by a conventional Western medical perspective are more likely to publish papers and be on editorial boards of scientific journals than their peers who hold to different philosophies. "There is kind of a self-selection process where physicians who are against alternative medicine end up being on the editorial boards of the journals," Dr. Despite the assertion on the cover that the Symposia Excerpts is a publication of the ATS, the ATS carefully disavows responsibility with a disclaimer that reads: "The opinions expressed in this publication are those of the speakers and do not necessarily reflect the opinions or recommendations of their affiliated institutions, the publisher, the American Thoracic Society, or any other persons., page 28 Government intervention is also warranted on industry-initiated and industry-sponsored "front organizations. I'm currently the Associate Director for Science and Medicine in the Office of Drug Safety.