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Wearing white When Healing Becomes A Crime by Kenny Ausubel, page 102 . It would be very difficult to argue that the pharmaceutical industry today is out to actually help humanity." This is very similar to the obligatory "side effects" voiceover recited at the end of a pharmaceutical television commercial; neither consumers nor doctors pay much notice to the "final voiceover" or "fine print. Morrison writes that "Pfizer alone has 4,500 people in its sales force," but these employees' salaries are small change compared to the increased revenue they encourage. Even when a different company makes the generic medication, it is every bit as good as the brand name because it is required to meet certain standards before it can be sold in the US. A ubiquitous "bus from Canada" appeared in a plethora of TV spots and full-page newspaper ads across the U. Therefore, advertisers may influence the information you find on the site. They resisted the idea that there were equally good and perhaps even better ways to relieve their allergy symptoms than a new (and therefore less well tested) drug. It's only a small step from that to the adoption of an 'offense is the best defense' policy as marketing pressures intensify." The pharmaceutical companies spend more on this advertising than they spend in research and development of products. Not surprisingly, pharmaceutical companies are switching their advertising budgets to target consumers rather than physicians in an attempt to influence how consumers determine their medical treatment needs. They are willing, even eager, to use the video news releases from the pharmaceutical and medical technology industry. For example, pharmaceutical giant Pfizer purchased all of the advertising space in an entire issue of Time magazine on the "Future of Medicine. In fact, 15% of all American physicians practiced homeopathy at the turn of the century, according to Trevor Cook, Ph., D. In addition, many of these companies give grants to the journals in which they advertise. In fact, they are summaries of after-hours conferences sponsored by pharmaceutical companies. Despite the assertion on the cover that the Symposia Excerpts is a publication of the ATS, the ATS carefully disavows responsibility with a disclaimer that reads: "The opinions expressed in this publication are those of the speakers and do not necessarily reflect the opinions or recommendations of their affiliated institutions, the publisher, the American Thoracic Society, or any other persons. The requirements brought to a halt the aggressive marketing of notorious drugs like amphetamine antidepressants and barbiturates. It's more interested in protecting the interests of industry. Unfortunately, that is the way the FDA is currently structured.